Search Term Analysis

Go to 'Search Terms' in the left menu. This page analyzes queries from your Google Ads campaigns with AI.

At the top, pick the Google Ads account, campaign and date range you want to analyze.

Click 'Start Analysis'. The system pulls data from the Google Ads API and the AI evaluates each term.

When the analysis finishes each search term shows an option: 'Add Negative', 'Keep' or 'Ignore'.

You can filter results by campaign, match type or click count.

The AI evaluates each search term against two main criteria: brand relevance and purchase intent.

'Add Negative' suggestion: The term looks unrelated to the product or service your ad targets — e.g. queries containing 'free' or 'how to'.

'Keep' suggestion: The term is a strong fit for your target audience and carries conversion potential.

If you disagree with the suggestion you can move the term to a different category or send feedback to the AI. Feedback gradually teaches the system.

You can export the results as CSV and upload directly into Google Ads.

Use the checkboxes on the left of each row to select multiple terms at once.

Click the 'Add Selected as Negatives' button that appears at the top.

A modal shows the list of terms and the match type (broad/exact/phrase). Confirm to apply.

Once done the selected terms are added to the negative keyword list of your Google Ads campaign.

All negative-addition operations are recorded on the 'Logs' page and can be undone.

If you have multiple campaigns you can analyze each one separately.

Choose the campaign you want from the 'Campaign' dropdown in the filter area.

Use the 'Ad Group' filter to narrow the analysis even more.

Use the date-range filter to compare search terms across specific periods.

You can also bulk-select filtered results and add negatives.