MoofSearch Features

From analytics tools to the AI assistant, from negative management to reporting —14 features for Google Ads optimization, all on one platform.

Analytics Tools

Smart scanners that find opportunities and waste inside your Google Ads account.

Search Terms

Smart Search Term Analysis

Our AI scans every search term in your Google Ads account in seconds. It automatically detects irrelevant, budget-draining terms and prioritizes them by risk score.

All campaigns at once
User intent analysis
Risk-score prioritization
CPC optimization
Keywords

Keyword Management

Manage your live keyword list in one place. Filter by performance, change match type, pause or bulk-add new discoveries.

Active / paused status control
Match type editing
Performance filters
Bulk editing
Cannibalization Radar

Campaign Cannibalization Detection

See exactly where multiple campaigns are eating each other on the same keyword. Remove internal competition and put budget to better use.

Cannibalization map
Automated resolution suggestions
Budget allocation optimization
Performance comparison
Keyword Planner

AI-Powered Keyword Suggestions

Discover new keywords tailored to your industry and audience. The AI combines search volume, competition level, and cost estimates in one view.

Long-tail keyword ideas
Competition score
Monthly volume estimates
Automatic negative suggestions

Negative Management

Stop budget-burning irrelevant clicks and keep a clean audit of every change.

One-Click Apply

Add Negatives in One Click

Add detected irrelevant terms to your negative list with a single click. Apply them at the campaign level or across the entire account — you stay in control.

Bulk select & apply
Campaign-level or account-wide
Undo support
Real-time Google Ads sync
Existing Negatives

Your Existing Negative List

See every existing negative keyword across your Google Ads account in one panel. Filter by campaign, search instantly, remove the ones that aren't needed anymore.

Account-wide single view
Campaign filter
Quick search
Bulk removal
Action Logs

Change History & Logs

A complete record of every negative added, removed, or bulk action. See who did what and when — and roll back in seconds if needed.

Full audit trail
Per-user tracking
Rollback / undo
Date filter

AI Assistant

Claude-powered AI that produces insights, gives advice, and trains on your business.

AI InsightsNEW

Automated AI Insights

Our AI continuously scans your account and summarizes opportunities, threats, and anomalies that need attention. Every morning you log in, findings are already waiting.

Daily automated scan
Opportunity vs. risk split
At-a-glance summary cards
Actionable recommendations
AI Advisor

Chat with Claude AI

One-on-one conversations with Claude to sharpen your Google Ads strategy. Campaign analysis, budget allocation, audience targeting and landing page advice — available 24/7.

Campaign-level advice
Industry benchmarks
ROI improvement
Unlimited usage (Pro+)
AI Training

Train Your Own AI Model

Introduce your brand, products, and target audience to the AI. Over time it learns and moves from generic advice to decisions tailored to your business.

Brand & product profile
Relevant / irrelevant term examples
Audience definition
Continuous learning
Hypothesis Tracking

Campaign Hypotheses & A/B Testing

Log every change you make as a hypothesis. MoofSearch compares before/after metrics and tells you whether the hypothesis worked.

Delta metric comparison
Before/after chart
Success / fail score
Document your decisions

Platform

The infrastructure that makes analysis and management hold together.

Competitor AnalysisPRO+

Auction Visibility Insights

Analyze how your competitors perform on the same keywords. Optimize your bidding strategy using real competitor data.

Competitor impression share
Position comparison
Outranking score
Time-based trends
Reporting

Real-Time Reporting

Track campaign performance in real time. Make data-driven decisions with spend trends, click analysis, and budget savings reports.

Live metrics
Weekly / monthly comparisons
Savings calculation
CSV / Excel export
Notifications

Anomaly Alerts

Get instant notifications when spend crosses a threshold or performance shifts suddenly. Budget control becomes automatic.

Budget overrun alerts
CTR drop notifications
New junk keyword alerts
Email + in-app

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Features — MoofSearch | MoofSearch