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About

We build
MoofSearch
in Istanbul.

MoofSearch is a product of MF Bilgi Teknolojileri ve Dijital Hizmetler A.Ş. It uses AI to read the search terms and placements in your Google Ads account, shows you the ones wasting budget with a reason for each, and waits for your approval before blocking anything.

Write to usHow it works
Founded
2025
Address
Şişli, Istanbul
Support
Turkish and English

Why it exists

Your ads also show for searches you never chose

In Google Ads, broad and phrase match keywords also show your ad for searches Google considers similar. If someone searching for "free bag" clicks, you pay for that click too. The search terms report lists these searches, and in a large account it can run to thousands of rows.

MoofSearch reads that list for you. The AI checks each term against your campaign goal and rules and makes a call, with a confidence score from 0 to 100 and a reason of up to 80 characters. For Display and Performance Max placements it looks at the content of the site, YouTube channel or app.

An analysis runs only when you start it, and it skips terms that are already negatives in the account.

Context it reads in every analysis

  • Your campaign goals
  • Your general rules
  • Your account notes
  • Existing negatives in the account
  • Active keywords per campaign
  • Your Teach notes

How we work

The rules we built into the panel

This is how the panel works today. The help center and the privacy policy go into more detail.

Only what you pick reaches your account

The AI never sends anything to your account on its own. Suggestions wait in the panel until you pick them and press Sync.

  1. 1AI suggestsSuggestions collect in Awaiting approval.
  2. 2You chooseYou save the ones you want, and they wait to be sent.
  3. 3SyncWhen you press it, the records go to Google Ads.
  4. 24h24 hoursNegatives you saved and sent in the last 24 hours can be undone, which removes them from Google Ads.

AI negative records · Every record shows its status on this page.

Credits go only when you get a result

One credit covers 100 analyzed terms. Terms that are already negatives in the account and placements whose content cannot be read are not counted. If the AI call fails, no credit is used either.

Packs are paid once, with no subscription, and credits do not expire.

What it touches in Google Ads, and what it leaves alone

What it does

  • Adds campaign-level negative keywords
  • Excludes Display and PMax placements
  • Adds the keywords you pick in the keyword planner (paused by default)

What it leaves alone

  • Bids
  • Budgets
  • Turning campaigns on or off
  • Ad copy

The Google connection asks for read and write access. MoofSearch uses write access only for these three jobs and for undoing negatives and exclusions.

It learns from your account

Each ad account has its own AI training: campaign goals, general rules and Teach notes. Plain approvals and rejections are not learned, but a note you add to a decision with Teach is used in later analyses.

  • Google access tokens are never written to the session cookie in your browser.
  • The AI advisor runs only read queries on your account.
  • The AI does not follow instructions written inside account notes as commands.
  • You can download all your data as a JSON file from the settings page.
  • You can ask for your account to be deleted by writing to merhaba@moof.com.tr.
  • The app runs on servers in the Frankfurt region.

Company

Company details

The legal owner of MoofSearch and its official contact addresses.

Legal name
MF Bilgi Teknolojileri ve Dijital Hizmetler A.Ş.
Brand
MoofSearch
Founded
2025
Address
Kuştepe Mah. Mesut Cemil Sk. No: 20
34387 Şişli, Istanbul, Türkiye
Tax office
Kağıthane
Tax number
6201290641
Email
merhaba@moof.com.tr
Phone and WhatsApp
+90 544 535 28 30
Website
moofsearch.com
Social media
X (Twitter) (opens in a new tab)LinkedIn (opens in a new tab)YouTube (opens in a new tab)

Send us your question

If you have a question about the product, pricing or agency use, reach us whichever way is easiest for you.

Contact formMessage us on WhatsApp (opens in a new tab)Send an email
Working hours
Weekdays, 09:00 to 18:00 (Türkiye time)
Support language
Turkish and English

You get 20 free credits when you sign up, and no card is needed. Start free